Establishing a Workplace Health Promotion Program vision and brand for your corporation’s Workplace Health Promotion Program:
Why it’s important and how to do it
The Workplace Health Promotion Program Vision
A Workplace Health Promotion Program vision statement is a concise statement that summarizes the purpose and goals of your corporation’s commitment to creating a Workplace Health Promotion Program. Taking the time to clarify and describe your corporation’s Workplace Health Promotion Program vision can provide a focus and a consistent direction for your Procedures for years to come. The vision statement reminds leaders and staff members of the link between staff member health and the corporation’s ability to achieve its overall mission.
Answer the following questions and you’ll have the components needed to build a simple and powerful Workplace Health Promotion Program vision for your corporation’s culture of wellness:
• What do you want your Workplace Health Promotion Program to accomplish?
• How do you plan to accomplish it?
• How does this Workplace Health Promotion Program mission support or further the corporation’s mission?
A sample Workplace Health Promotion Program vision statement might be . . .
To have staff members who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (corporation’s mission), XYZ Corporation is committed to providing opportunities for healthy behaviors during the workday (how) in order to encourage staff members not to smoke, to be active, and to eat healthfully (what).
The Workplace Health Promotion Program Brand
In the same way that your corporation’s name and brand image provide visibility for your business, your Procedures toward creating a Workplace Health Promotion Program will benefit from being easily recognizable to staff members:
• A consistently used Workplace Health Promotion Program brand on all communications conveys to staff members that the commitment to a culture of wellness is here to stay.
• A Workplace Health Promotion Program brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget.
Do what you can to engage staff members in creating the identity (brand) for your corporation’s Workplace Health Promotion Program. Not only are they more likely to accept the name, it’s also a great way to announce to staff members the corporation’s Workplace Health Promotion Program commitment. Here are two possible approaches to involving staff members:
Option 1: Have a Workplace Health Promotion Program contest
1. Announce the Workplace Health Promotion Program contest guidelines and deadline.
2. Have the Health and Wellness Committee review the ideas submitted, and choose a name.
If, for example, your company, Premier Building and Design, is in the commercial construction business, you might receive the following Workplace Health Promotion Program ideas from staff members:
• Cornerstone: Feeling well is what it’s all about
• Premier Elements: Building healthier staff members
• Custom Build: Building health builds wealth
• Building Health: Designing better staff member health
After reviewing the entries, your Health and Wellness Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Workplace Health Promotion Program contest” prize to the two staff members, those who submitted the pieces of the name that represent the final product.
Premier Elements: Building health builds wealth
3. Choose a Workplace Health Promotion Program logo to go with the name.
The Workplace Health Promotion Program logo is an important piece of the branding
• Review any ideas submitted for Workplace Health Promotion Program logos.
• If you’re fortunate to have a graphic design professional at your company, enlist her or his help with developing the Workplace Health Promotion Program logo!
• As an alternative, choose a piece of clip-art that fits with the Workplace Health Promotion Program name you’ve selected. For example, the company referenced above might look for a symbol that conveys building, health and wealth.
Option 2: Health and Wellness Committee determines the name and brand
1. Have your Health and Wellness Committee brainstorm Workplace Health Promotion Program names.
• To get ideas flowing, ask members to write down all health-related words and words associated with your corporation or industry.
• Try clustering words together as in the construction company example above.
2. Once your Health and Wellness Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of wellness.
3. Choose a Workplace Health Promotion Program logo to go with the winning name.
4. Announce the corporation’s Workplace Health Promotion Program and the corresponding Workplace Health Promotion Program name. Explain that workers on the advisory committee chose the name.
